Retail
Customer Journey
With CloudWiFi, you strengthen your omnichannel strategy by linking brick-and-mortar retail with digitalization and the online world.
From the first step to customer loyalty.
The platform connects directly with your existing app, recognizes customers in real time, supports automated campaigns and delivers precise data for more revenue and lasting customer loyalty.
Step by step
Seven touchpoints. One journey.
Step 01
Arrival at the point of sale
The customer enters the store – the first touchpoint of the customer journey. CloudWiFi automatically recognizes known devices or offers a simple WiFi login via QR code.
Step 02
QR code app scan
At the entrance or at relevant touchpoints, the customer scans the QR code and connects to WiFi immediately.
Step 03
App download and auto app login
After scanning the QR code, the customer lands on the brand's own WiFi start page. There they are welcomed with current offers, product news or promotions – visually appealing and tailored to the location.
Step 04
Personalized messages
As soon as the customer is connected, CloudWiFi automatically activates personalized messages – for example welcome greetings, discount promotions or product recommendations.
Step 05
Intelligent customer recognition in store
During shopping, CloudWiFi automatically recognizes the customer via their device. Movement data and dwell time provide valuable insights into walking routes and interests – anonymized and GDPR-compliant, of course.
Step 06
Relevant offers at the right moment
CloudWiFi enables targeted outreach at the optimal time – during the visit or shortly after. Customers automatically receive tailored offers, product news or thank-you messages via app, email or SMS.
Step 07
Customer loyalty beyond the visit
The customer journey doesn't end after shopping: the CloudWiFi Suite stores the customer profile and enables targeted outreach after the visit too. Automated emails, app notifications or personalized offers encourage repeat visits, reviews and long-term loyalty.
Your benefits
Benefits for retail with CloudWiFi
01
Targeted outreach instead of wasted reach
Challenge
Campaigns often don't reach customers at the right moment.
Solution
CloudWiFi delivers personalized offers and coupons as soon as customers are in the store.
Result
More relevance, higher conversion and rising average basket value.
02
Finally transparency about customer behavior
Challenge
Many retailers know little about footfall, dwell time or app usage.
Solution
CloudWiFi provides real-time data on visitor flows, logins and campaign success.
Result
Measurable KPIs instead of gut feeling – data-driven store optimization.
03
Targeted customer outreach
Challenge
Customers receive offers that match neither their location nor the right moment.
Solution
CloudWiFi automatically delivers offers, news or coupons – personalized and in real time.
Result
Relevant communication at exactly the right moment.
04
Measurable results
Challenge
Data on logins, campaigns and locations is scattered across different systems.
Solution
All interactions come together centrally – from logins to campaign performance.
Result
Clear insights for marketing and locations.
05
Less effort, more control
Challenge
Decentralized systems, different tools and high maintenance costs slow down processes.
Solution
CloudWiFi bundles everything centrally – login, marketing, analytics and management.
Result
Lower IT effort, better control, efficient scaling.
06
Stronger customer loyalty at the point of sale
Challenge
Contact doesn't end at the checkout.
Solution
CloudWiFi keeps customers engaged after shopping – with automated messages, personalized offers and feedback dialogues.
Result
Recurring visits, higher brand loyalty and sustainable revenue.
Let’s talk impact.
Would you like to learn more about our CloudWiFi? Then contact us without obligation – we are happy to tell you more about our solution.